Wayfair
Reimagine a family friendly furniture website
The current Wayfair website has excessive amount of products and information which makes it look overwhelming. The style is generic and doesn’t convey the brand image successfully.
In this redesign, I re-organized the information to make it more accessible and digestible. I also refreshed the brand identity to make it look welcoming to family and children.
Over 90% purchases of home furnishing are done by women, and the brand spirit of Wayfair is optimistic and imaginative.
I decided to bring an innocent feeling to the website and cater it to female consumers.
Home is a joyful place for creating memory with our loved ones.
Everyman/woman
No matter who you are, Wayfair is here to help.
Innocent & Creator
Find your inner self with your home building.
Warm, Friendly, Enthusiastic, Optimistic
Organize the most popular content in an accessible and attractive way.
Easily search products with the search bar and customize the result with the filter tab.
View product details by clicking the toggle to open sections.
Customize and check the order before proceeding to check-out.
Rubik is picked as the main typeface because it has a playful feeling and keeps the bulkiness of the Wayfair main logo.
Montserrat is the written typeface for its high readability on screen.
Primary
Secondary
Grayscale
This Wayfair website redesign makes the ordering process accessible and less overwhelming. It also establishes a more cohesive and welcoming brand style.
